Product design for international company based in Tel-Aviv. I responsible for all UX research and competitive analysis, and for all UX-UI deliverables working closely with devs and maintaining the design system as we go farther with the UX design.
this project made me think about the two sides, the business, and the users.
Every point of convergence - whether customers, employees, or even suppliers - is an opportunity to strengthen and promote the brand.
Small businesses are not getting enough control over their expenses in real-time.
A one-stop-shop for all of the client's financial needs, from wage control to procurement management.
Our clients are having vary of workers and users, we have made some research and defined two main personas we are designing for, CEOs and small managers who should have an overview of the financial data.
most of the usage is on desktops and some are on mobile for data sneaks.
The kickstart started with all of the stakeholders of the company, from the CEO to sales and service operators, I conducted several interviews and surveys which made us realize where the the main pain points of our users. The next step was a site map wich guided us through all of the project.
I have designed wireframes and low fidelity sketches as a part of the ideation phase.
Things i have learned
1 - The things your users want are not what they must have but it is a good thing to make them happy.
2 - When your client is in a low budget go to digital forms to collect mass of feedback from users.
3 - Do not afraid of pivoting your product for the business needs, it might be good for the users too.
Projects CV Contact Inter Service UX-UI Design https://uripeleg.co.il/wp-content/uploads/2019/06/SLIDE.mp4 UX Kickstart – brainstorming with all stakeholders UX complete flow for each page or section Low-Fi sketches